What are Page Titles ?
A page title is a text that is visible on the title
bar of the browser, which explains about the content
of a page. You can view the page titles of a html
page by viewing the source of the page. The text found
in the <title> tag is the page title.
Why are titles important for search engine optimization
A page title is of great significance, as the search
engines pay special attention to the page title while
indexing a page. It is normally the title of the page
that gets indexed and gets listed in a search engine
result. Most of the visitors get attracted and tend
to click a link by first seeing the title of a page.
The visitor decides whether the site is worth visiting
by looking at the title. A page title is an important
component of search engine optimization. Companies
dealing in search engine optimization services place
high relevance to page titles.
What should be there in title?
A title should best describe the page content and
may include one or two important keywords. To get
top search engine rankings the keywords may be positioned
earlier on in the sentence as search engines give
high priority to words found earlier on in the sentence.
Also note that a title of the page should be relevant
to the context of the page. It is also a good practice
to have the name of the web site in the beginning
of the page title.
How to define a page title?
The title of a page should
If a page from the website: pearls is describing
about sales of qualitative pearls and diamonds, at
very low prices, the title may be captioned as, "pearls
- quality pearls and diamonds at unbelievably low
prices". This title will surely ensure top search
engine ranking for this web site if the user searches
for 'low price diamonds' .
Present day relevance of Titles
Most of the search engines today give an average
ranking to the page title of a web page. Major directories
like Yahoo, DMOZ, and search engines like AltaVista
etc. weigh a web page taking the title into consideration.
A good title is important but does not automatically
ensure top search engine rankings. A title has to
be coupled with a lot of other search engine optimization
techniques to yield effective results.