What are Keywords / Key phrases?
Keywords are words, which a user enters into a particular
search engine or directory in order to find information
relating to the subject of his interest. A key phrase
is a combination of keywords and adjectives
Why are Keywords important for search engine optimization
The keywords form the basis for any web site as they
greatly impact in the search engine listing and ranking.
Wondering how? Let us straight away dive into an example,
which clears our doubts. We are well aware that a normal
web surfer keys in a search keyword in a directory or
a search engine to find the sites relating to the subject
of his / her interest. Keywords are useful in determining
the Meta tags of a page, the content of a page, the
image names of a website and the links in a website.
Keywords are the single most important aspect in important
component of search engine optimization (not to be confused
with meta tags). In fact companies dealing in search
engine optimization services spend considerable time
and effort to determine relevant keywords.
Assume that a user is interested in purchasing cheap
computer peripherals; he would type in "cheap computer
peripherals" in a search engine. All the sites
related to the search key phrase would be listed in
the search engine result. Now if the user types in "low
priced computer peripherals", the same sites, which
appeared in the first search result need not appear
again in the search result for the new search key phrase.
From this we can infer that the probability of a site
getting listed in a search result to some extent is
dependent on the keywords and key phrases used. Also
different users may use different search key phrases
or keywords while searching. A site named computerperipherals
may get listed for a key phrase "Cheap computer
peripherals" typed by user 'A' and the same may
not be listed for the key phrase "Low priced computer
peripherals" typed by user 'B' in the search result.
Why? Because the search engine searches for documents
or pages containing the key phrase only "Cheap"
as the keyword and returns those documents or web pages
that contain the keyword "Cheap". Since the
site used "Cheap" as the keyword and did not
use "low priced" even once in any one of the
pages, it gets listed for the former search query. Finally
keywords or key phrases to some extent are useful in
determining the relevance and the search engine ranking
of a site.
What should be there in Keywords?
The keywords / key phrases should primarily describe
and determine the content and the relevance of the page
in which they are placed. The keywords / key phrases
may contain the appropriate technical words relative
to the subject and can also include any adjectives relating
to the context. To ensure top search engine rankings
a careful research about the keywords keeping the end
user in perspective is extremely important.
How to define a Keyword?
For effective search engine optimization of your website
keywords should be formulated for each and every page.
Define the keywords and key phrases that best describe
the content of the page. Put yourself in the shoes of
the web visitor and frame the keywords that a user will
key in to find sites similar to yours. In this way,
you can phrase relevant keywords in a very reliable
and easy manner for each page. Believe me the way to
get top search engine rankings is to concentrate on
Present day relevance of Keywords
In the good old days, almost all the search engines
used to rely heavily on Meta keywords, key phrases,
keyword density and proximity. Keywords played a very
major role in judging the ranking of the site in the
search engine result. The present scenario has changed
and each search engine has developed its own algorithm
in ranking a web site. For example, Google relies mainly
on the page rank and link popularity. Most of the search
engines are now tending towards more advanced algorithms.
Even though the relevance of keywords has decreased,
they undoubtedly form the basis for effective search